No label is a waste of time. No label is a waste of expensive printing ink. Business owners and human rights and social activists are not sticking information on their labels just for the fun of it. And the label printing in Eden Prairie gets taken pretty seriously as well. One botched job and the printing run would have to start from scratch. No small printing shop can afford that waste, the environment certainly can’t.
No client can afford repeat jobs. Previously, it would have been the small to medium-sized enterprises that would have to suffer from errata. Today, the micro-business owner also needs to be taken into account, especially so seeing that his capital expenses budget is going to be a whole lot smaller. There is that too. Large, multinationals will have none of it. How do you suppose they get to call themselves large, multinationals in the first place?
How it all begins. And in any case, large, multinationals will be shopping elsewhere these days. They certainly do have the budgets. This works in favor of both the printing shop and its small, micro and medium-sized customers. Competitive pricing is now offered, and there is every possibility that renewable and organic printing materials will now be sourced. The green-friendly and carbon-reducing approach certainly does help to contain costs at least.
And it is imperative that all important information must be included to these clients’ labels, so much so that just one letter out could contribute to severe losses in revenue. These clients need the labels to promote their businesses. They also have a responsibility to inform and educate. If they do their part, the printing shop amongst others, plays ball, then there is every possibility that customers will reciprocate positively.